The last thing you need as an entrepreneur is for your company to be engulfed in a public controversy. Just ask Instagram, Facebook, Twitter, Path, Airbnb, Geeklist, and the countless other companies, big and small, that have been the target of press backlash and user vitriol.
It doesn't matter how careful you are: the more successful you become, the more likely it is that you'll make a mistake that ignites the blogosphere. There are ways to minimize the fallout and, more importantly, ways to prevent a large-scale user revolt in the first place.
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